Taking advantage of Google Analytics for web journalists

April 19, 2012


I’ve been slowly wading through the uses and benefits of Google Analytics, and I’ve definitely found that there is much more than meets the eye — especially for web journalists. The technology blog Hellbound Bloggers recently listed 15 uses of Google Analytics that most consumers may not know about, and I found that a handful […]

Newspapers, Internet headed in opposite directions

April 18, 2012


It’s no secret that newspapers are giving way to the Internet, but it’s that much more startling to see just how fast this is happening — and it makes it that much more important for journalists and reporters to understand how to publish online. LinkedIn and the Council of Economic Advisors (CEA) teamed up to examine […]

Posted in: Analytics, News

Google’s Richard Gingras’s eight themes for the future of journalism

April 13, 2012


When it comes to creating news content that is web-friendly, it doesn’t get much better than picking the mind of Google. The recent TechRanking 2012 featured remarks from Google’s head of news products Richard Gingras, who spoke of how journalists need to rethink how news content is being architected and produced. His prepared remarks were […]

Google Analytics: Working with Reporting Data

April 3, 2012


As we begin going through the Google Analytics tutorials again, the site now has gone through a facelift, which I find easier to navigate, while the new video player is much more frustrating to use. The next tutorial — “Working with Reporting Data” — now has a second, much more monotone and less enthusiastic narrator. […]

Tracking the Online Audience

March 29, 2012


As I begin to look more at web analytics and their influence on journalism, I found one academic study to be especially insightful and intriguing — Tracking the Online Audience, written by Phil MacGregor and published in Journalism Studies in 2007. In the paper, MacGregor examines how journalists are beginning to track their audience and […]

Follow up: What Google’s planned changes mean to us

March 23, 2012


Recently, I posted about how Google’s new planned changes, specifically about how it plans on targeting overly optimized sites. Though we don’t entirely know what the changes will exactly look like or how extensive they will be, it never is to early to consider how this could effect web content, specifically news-based reporting. The good […]

Posted in: Google, News, Tips and Tricks

Google Analytics: Installing the Tracking Code

March 23, 2012


The second tutorial in Google Analytics’  ConversionUniversity.com takes you through the installation process of the tracking code. The process sounds simple, but this tutorial shows why  ConversionUniversity.com is such a great resource. It walks you through it step-by-step so that he even the least tech-savvy among us will be able to install it properly. Some quick hits from the five-minute […]

Posted in: Analytics, Google