An Introduction to Search Engine Optimization and Digital Journalism

Posted on January 29, 2012

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I know as I’ve started the process of dissecting Search Engine Optimization (SEO), I had so many questions, with one standing out the most — What exactly is SEO?

SEO is the framework in which online publishers operate in order to best present content for search engines. The better the SEO, the higher your content will appear on search results.

In order to begin learning about the best SEO practices journalists need to practice, we first need to learn how SEO and search engines operate.

So for journalists, what will this look like? It may mean reporters and editors will need to have specific keywords in mind when writing articles and generating headlines. It may mean journalists will have to be especially mindful of the role of social media and its connection to online content. It may also mean that editors and reporters will have to work closely with site developers and web posters to ensure that a news media’s web site is constructed as search-engine friendly as possible.

The next series of posts will attempt to dissect the operations of SEO in ways that non-technical journalists like myself can easily understand. To do this, these posts will answers three main questions about SEO:

  • How do Search Engines operate?
  • What goes into SEO?
  • How can we track SEO?

All these examination will happen through the careful eyes of a journalist, always considering how this specifically applies to us as reporters, editors and content producers.

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Posted in: SEO Basics