Browsing All Posts published on »February, 2012«

Heat maps: The Golden Triangle

February 24, 2012

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Heat maps can tell us the viewing habits of Internet users, and when it comes to search engines, they can be especially telling of how people interact with search results. As you can see from the above picture, the above heat map shows what many industry professionals refer to as “The Golden Triangle,” and understanding […]

Search Engine 101: Link Building

February 16, 2012

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Now that we’ve looked at how important links are with search engines, online journalists, reporters and bloggers can take advantage of links in order to optimize their content. From the reading I’ve been doing about the value of links, I’ve compiled a quick list of tips content-producing journalists should consider when it comes to building […]

10 Truths About Links via SEOmoz.org

February 16, 2012

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The complex nature of PageRank and other such algorithm-based system that looks at linking means that the type of website and the manner in which you are linked all play a role in the weighting process. SEOmoz.org has a great blog post written by Rand Fishkin, which breaks down 10 truths about links when it comes to […]

Understanding PageRank

February 16, 2012

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A key idea to understand is Google’s PageRank, especially when it comes to understanding the effect of links in SEO. PageRank is the backbone of Google’s search engine system, and it was what put the original Google search engine on the map. Using a combination of algorithms, PageRank measures the “importance” of a website, assigning […]

Search Engine 101: Meta Description Tags

February 11, 2012

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Especially with the web, there is always more than meets the eye, and invisible factors like Meta Description Tags play a big role in optimizing a site for search engine users. Both are found within the HTML/coding of a site, so neither will be seen when the page is opened, but both play a role in the […]

Example: SEO-friendly vs old URL’s

February 11, 2012

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In my last blog post, I wrote about how URL’s need to reconfigured to be SEO-friendly, and I thought I would post a few examples of what I was referring to. I currently work as a sports reporter for the Associated Press, and with the nature of the AP wire, my work gets circulated all […]

Search Engine 101: SEO-friendly URL’s

February 9, 2012

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A great place to take advantage of a SEO opportunity is by making SEO-friendly URL’s. When search engines “crawl” through the important aspects of a page to determine its place in the search results, one area that many people wouldn’t think about is the URL. Not only is a nice, clean-cut, descriptive URL more user […]