Browsing All Posts published on »March, 2012«

Tracking the Online Audience

March 29, 2012

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As I begin to look more at web analytics and their influence on journalism, I found one academic study to be especially insightful and intriguing — Tracking the Online Audience, written by Phil MacGregor and published in Journalism Studies in 2007. In the paper, MacGregor examines how journalists are beginning to track their audience and […]

Follow up: What Google’s planned changes mean to us

March 23, 2012

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Recently, I posted about how Google’s new planned changes, specifically about how it plans on targeting overly optimized sites. Though we don’t entirely know what the changes will exactly look like or how extensive they will be, it never is to early to consider how this could effect web content, specifically news-based reporting. The good […]

Google Analytics: Installing the Tracking Code

March 23, 2012

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The second tutorial in Google Analytics’  ConversionUniversity.com takes you through the installation process of the tracking code. The process sounds simple, but this tutorial shows why  ConversionUniversity.com is such a great resource. It walks you through it step-by-step so that he even the least tech-savvy among us will be able to install it properly. Some quick hits from the five-minute […]

Uh Oh for SEO: Google looking to punish too much SEO

March 22, 2012

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News slowly — and then quickly — spread from SXSW last week that Google is planning a new system of search ranking that would recognize and penalize sites that are overly optimized for search. Understandably, there was a collective “gulp” from SEO experts and the entire SEO industry that could be heard all around the digital […]

Pursuit of Pageviews: The Christian Science Monitor

March 15, 2012

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I ran across a great article from the Niemann Journalism Lab about a newspaper that willfully and successfully adopted a “web-first mantra” that ultimately saved the newspaper’s operations during a nervous time of uncertainty and innovation. Facing serious budget cuts and plummeting circulation in 2008, the Christian Science Monitor was fortunate enough to have forward-thinking […]

Google Analytics: First Steps

March 15, 2012

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While I finish up my undergraduate studies at the University of Illinois, I’ve decided to keep my higher education going elsewhere as I learn more about SEO and web analytics — specifically at Google’s ConversionUniversity.com to learn more about Google Analytics. Google has put together a great setup of video and presentation tutorials that walk you […]

Researching Keywords

March 8, 2012

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We’ve talked about the importance of keywords, and you’ll need a healthy list of go-to keywords to apply in all fields of SEO. So how does one go about compiling this list? Search Engine Journal and Promodo have a great infographic that breaks down the steps involved in a easy-to-follow visual format. Many of the […]