Google Analytics: Installing the Tracking Code

Posted on March 23, 2012

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The second tutorial in Google Analytics’  ConversionUniversity.com takes you through the installation process of the tracking code.

The process sounds simple, but this tutorial shows why  ConversionUniversity.com is such a great resource. It walks you through it step-by-step so that he even the least tech-savvy among us will be able to install it properly.

Some quick hits from the five-minute tutorial:

  • The provided tracking code will need to be installed across all your pages on your site
  • You will need to customize the tracking code with your Google Analytics account number, which the tutorial shows you how exactly to do
  • You can customize code to track multiple domains or sub-domains
  • The tracking code is embedded straight into the HTML of your pages
  • When installing the tracking code, you will need consistency across your pages as far as where the code is placed in the HTML
  • You can link your Adwords account with Google Analytics
  • 24 hours after installation, the tracking data will appear
  • You can check to see if your tracking code was properly installed by going to “view source” when viewing your site

The tutorial was quite straight-forward, and it seems like the next few ones won’t waste any time before jumping into the analytical portion of Google Analytics, so bring them on!

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Posted in: Analytics, Google