Browsing All Posts published on »April, 2012«

Taking advantage of Google Analytics for web journalists

April 19, 2012

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I’ve been slowly wading through the uses and benefits of Google Analytics, and I’ve definitely found that there is much more than meets the eye — especially for web journalists. The technology blog Hellbound Bloggers recently listed 15 uses of Google Analytics that most consumers may not know about, and I found that a handful […]

Newspapers, Internet headed in opposite directions

April 18, 2012

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It’s no secret that newspapers are giving way to the Internet, but it’s that much more startling to see just how fast this is happening — and it makes it that much more important for journalists and reporters to understand how to publish online. LinkedIn and the Council of Economic Advisors (CEA) teamed up to examine […]

Google’s Richard Gingras’s eight themes for the future of journalism

April 13, 2012

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When it comes to creating news content that is web-friendly, it doesn’t get much better than picking the mind of Google. The recent TechRanking 2012 featured remarks from Google’s head of news products Richard Gingras, who spoke of how journalists need to rethink how news content is being architected and produced. His prepared remarks were […]

Google Analytics: Working with Reporting Data

April 3, 2012

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As we begin going through the Google Analytics tutorials again, the site now has gone through a facelift, which I find easier to navigate, while the new video player is much more frustrating to use. The next tutorial — “Working with Reporting Data” — now has a second, much more monotone and less enthusiastic narrator. […]