Newspapers, Internet headed in opposite directions

Posted on April 18, 2012

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It’s no secret that newspapers are giving way to the Internet, but it’s that much more startling to see just how fast this is happening — and it makes it that much more important for journalists and reporters to understand how to publish online.

LinkedIn and the Council of Economic Advisors (CEA) teamed up to examine industry trends and changes between 2007 and 2011, and the data showed that newspapers and the Internet are headed in clearly opposite directions. The findings showed that the Internet (+24.6 percent) and online publishing (24.3 percent) were among the fastest growing industries, while newspapers topped the list of shrinking industries (-28.4 percent).

The numbers back up what we already know about the trends in news media — that it is clearly heading online — but it at least is reassuring that as fast as newspapers are shrinking, the Internet medium and online publishing is growing. And with the two sides merging to form an online news media contingent, being fluent with the languages of search engines, web analytics should be at the forefront of all new journalists’ agenda.

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Posted in: Analytics, News