Browsing All Posts filed under »Analytics«

Taking advantage of Google Analytics for web journalists

April 19, 2012

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I’ve been slowly wading through the uses and benefits of Google Analytics, and I’ve definitely found that there is much more than meets the eye — especially for web journalists. The technology blog Hellbound Bloggers recently listed 15 uses of Google Analytics that most consumers may not know about, and I found that a handful […]

Newspapers, Internet headed in opposite directions

April 18, 2012

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It’s no secret that newspapers are giving way to the Internet, but it’s that much more startling to see just how fast this is happening — and it makes it that much more important for journalists and reporters to understand how to publish online. LinkedIn and the Council of Economic Advisors (CEA) teamed up to examine […]

Google Analytics: Working with Reporting Data

April 3, 2012

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As we begin going through the Google Analytics tutorials again, the site now has gone through a facelift, which I find easier to navigate, while the new video player is much more frustrating to use. The next tutorial — “Working with Reporting Data” — now has a second, much more monotone and less enthusiastic narrator. […]

Tracking the Online Audience

March 29, 2012

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As I begin to look more at web analytics and their influence on journalism, I found one academic study to be especially insightful and intriguing — Tracking the Online Audience, written by Phil MacGregor and published in Journalism Studies in 2007. In the paper, MacGregor examines how journalists are beginning to track their audience and […]

Google Analytics: Installing the Tracking Code

March 23, 2012

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The second tutorial in Google Analytics’  ConversionUniversity.com takes you through the installation process of the tracking code. The process sounds simple, but this tutorial shows why  ConversionUniversity.com is such a great resource. It walks you through it step-by-step so that he even the least tech-savvy among us will be able to install it properly. Some quick hits from the five-minute […]

Pursuit of Pageviews: The Christian Science Monitor

March 15, 2012

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I ran across a great article from the Niemann Journalism Lab about a newspaper that willfully and successfully adopted a “web-first mantra” that ultimately saved the newspaper’s operations during a nervous time of uncertainty and innovation. Facing serious budget cuts and plummeting circulation in 2008, the Christian Science Monitor was fortunate enough to have forward-thinking […]

Google Analytics: First Steps

March 15, 2012

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While I finish up my undergraduate studies at the University of Illinois, I’ve decided to keep my higher education going elsewhere as I learn more about SEO and web analytics — specifically at Google’s ConversionUniversity.com to learn more about Google Analytics. Google has put together a great setup of video and presentation tutorials that walk you […]