Browsing All Posts filed under »Best Practices«

Taking advantage of Google Analytics for web journalists

April 19, 2012

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I’ve been slowly wading through the uses and benefits of Google Analytics, and I’ve definitely found that there is much more than meets the eye — especially for web journalists. The technology blog Hellbound Bloggers recently listed 15 uses of Google Analytics that most consumers may not know about, and I found that a handful […]

Google’s Richard Gingras’s eight themes for the future of journalism

April 13, 2012

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When it comes to creating news content that is web-friendly, it doesn’t get much better than picking the mind of Google. The recent TechRanking 2012 featured remarks from Google’s head of news products Richard Gingras, who spoke of how journalists need to rethink how news content is being architected and produced. His prepared remarks were […]

Researching Keywords

March 8, 2012

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We’ve talked about the importance of keywords, and you’ll need a healthy list of go-to keywords to apply in all fields of SEO. So how does one go about compiling this list? Search Engine Journal and Promodo have a great infographic that breaks down the steps involved in a easy-to-follow visual format. Many of the […]

Unconventional Link-Building Strategies

March 1, 2012

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Previously, we looked at the importance of linking in SEO and some good ideas for link-building, but in order to get ahead of the competition, one may need to adopt some unconventional, creative methods. I ran across this neat article from the Search Engine Journal that lists 13 unconventional link building techniques that most entrepreneurial journalists or […]

Heat maps: The Golden Triangle

February 24, 2012

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Heat maps can tell us the viewing habits of Internet users, and when it comes to search engines, they can be especially telling of how people interact with search results. As you can see from the above picture, the above heat map shows what many industry professionals refer to as “The Golden Triangle,” and understanding […]

Search Engine 101: Link Building

February 16, 2012

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Now that we’ve looked at how important links are with search engines, online journalists, reporters and bloggers can take advantage of links in order to optimize their content. From the reading I’ve been doing about the value of links, I’ve compiled a quick list of tips content-producing journalists should consider when it comes to building […]