Browsing All Posts filed under »Case Studies«

Tracking the Online Audience

March 29, 2012


As I begin to look more at web analytics and their influence on journalism, I found one academic study to be especially insightful and intriguing — Tracking the Online Audience, written by Phil MacGregor and published in Journalism Studies in 2007. In the paper, MacGregor examines how journalists are beginning to track their audience and […]

Pursuit of Pageviews: The Christian Science Monitor

March 15, 2012


I ran across a great article from the Niemann Journalism Lab about a newspaper that willfully and successfully adopted a “web-first mantra” that ultimately saved the newspaper’s operations during a nervous time of uncertainty and innovation. Facing serious budget cuts and plummeting circulation in 2008, the Christian Science Monitor was fortunate enough to have forward-thinking […]