Browsing All Posts filed under »Google«

Taking advantage of Google Analytics for web journalists

April 19, 2012

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I’ve been slowly wading through the uses and benefits of Google Analytics, and I’ve definitely found that there is much more than meets the eye — especially for web journalists. The technology blog Hellbound Bloggers recently listed 15 uses of Google Analytics that most consumers may not know about, and I found that a handful […]

Google’s Richard Gingras’s eight themes for the future of journalism

April 13, 2012

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When it comes to creating news content that is web-friendly, it doesn’t get much better than picking the mind of Google. The recent TechRanking 2012 featured remarks from Google’s head of news products Richard Gingras, who spoke of how journalists need to rethink how news content is being architected and produced. His prepared remarks were […]

Google Analytics: Working with Reporting Data

April 3, 2012

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As we begin going through the Google Analytics tutorials again, the site now has gone through a facelift, which I find easier to navigate, while the new video player is much more frustrating to use. The next tutorial — “Working with Reporting Data” — now has a second, much more monotone and less enthusiastic narrator. […]

Follow up: What Google’s planned changes mean to us

March 23, 2012

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Recently, I posted about how Google’s new planned changes, specifically about how it plans on targeting overly optimized sites. Though we don’t entirely know what the changes will exactly look like or how extensive they will be, it never is to early to consider how this could effect web content, specifically news-based reporting. The good […]

Google Analytics: Installing the Tracking Code

March 23, 2012

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The second tutorial in Google Analytics’  ConversionUniversity.com takes you through the installation process of the tracking code. The process sounds simple, but this tutorial shows why  ConversionUniversity.com is such a great resource. It walks you through it step-by-step so that he even the least tech-savvy among us will be able to install it properly. Some quick hits from the five-minute […]

Uh Oh for SEO: Google looking to punish too much SEO

March 22, 2012

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News slowly — and then quickly — spread from SXSW last week that Google is planning a new system of search ranking that would recognize and penalize sites that are overly optimized for search. Understandably, there was a collective “gulp” from SEO experts and the entire SEO industry that could be heard all around the digital […]

Google Analytics: First Steps

March 15, 2012

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While I finish up my undergraduate studies at the University of Illinois, I’ve decided to keep my higher education going elsewhere as I learn more about SEO and web analytics — specifically at Google’s ConversionUniversity.com to learn more about Google Analytics. Google has put together a great setup of video and presentation tutorials that walk you […]