Browsing All Posts filed under »History of SEO«

Tracking the Online Audience

March 29, 2012


As I begin to look more at web analytics and their influence on journalism, I found one academic study to be especially insightful and intriguing — Tracking the Online Audience, written by Phil MacGregor and published in Journalism Studies in 2007. In the paper, MacGregor examines how journalists are beginning to track their audience and […]

Understanding PageRank

February 16, 2012


A key idea to understand is Google’s PageRank, especially when it comes to understanding the effect of links in SEO. PageRank is the backbone of Google’s search engine system, and it was what put the original Google search engine on the map. Using a combination of algorithms, PageRank measures the “importance” of a website, assigning […]

Search Engine 101: The beginnings

February 2, 2012


Of the countless number of contributions that Stanford University has produced for society, search engines should rank at the top of the list. The Stanford’s dorms were where Jerry Yang and David Filo created a directory and searchable index of web pages in 1994 that they called “David and Jerry’s Guide to the World Wide […]