Browsing All Posts filed under »SEO Basics«

Google Analytics: First Steps

March 15, 2012

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While I finish up my undergraduate studies at the University of Illinois, I’ve decided to keep my higher education going elsewhere as I learn more about SEO and web analytics — specifically at Google’s ConversionUniversity.com to learn more about Google Analytics. Google has put together a great setup of video and presentation tutorials that walk you […]

Researching Keywords

March 8, 2012

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We’ve talked about the importance of keywords, and you’ll need a healthy list of go-to keywords to apply in all fields of SEO. So how does one go about compiling this list? Search Engine Journal and Promodo have a great infographic that breaks down the steps involved in a easy-to-follow visual format. Many of the […]

Unconventional Link-Building Strategies

March 1, 2012

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Previously, we looked at the importance of linking in SEO and some good ideas for link-building, but in order to get ahead of the competition, one may need to adopt some unconventional, creative methods. I ran across this neat article from the Search Engine Journal that lists 13 unconventional link building techniques that most entrepreneurial journalists or […]

Search Engine 101: Link Building

February 16, 2012

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Now that we’ve looked at how important links are with search engines, online journalists, reporters and bloggers can take advantage of links in order to optimize their content. From the reading I’ve been doing about the value of links, I’ve compiled a quick list of tips content-producing journalists should consider when it comes to building […]

10 Truths About Links via SEOmoz.org

February 16, 2012

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The complex nature of PageRank and other such algorithm-based system that looks at linking means that the type of website and the manner in which you are linked all play a role in the weighting process. SEOmoz.org has a great blog post written by Rand Fishkin, which breaks down 10 truths about links when it comes to […]

Understanding PageRank

February 16, 2012

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A key idea to understand is Google’s PageRank, especially when it comes to understanding the effect of links in SEO. PageRank is the backbone of Google’s search engine system, and it was what put the original Google search engine on the map. Using a combination of algorithms, PageRank measures the “importance” of a website, assigning […]

Search Engine 101: Meta Description Tags

February 11, 2012

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Especially with the web, there is always more than meets the eye, and invisible factors like Meta Description Tags play a big role in optimizing a site for search engine users. Both are found within the HTML/coding of a site, so neither will be seen when the page is opened, but both play a role in the […]