Uh Oh for SEO: Google looking to punish too much SEO

March 22, 2012

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News slowly — and then quickly — spread from SXSW last week that Google is planning a new system of search ranking that would recognize and penalize sites that are overly optimized for search. Understandably, there was a collective “gulp” from SEO experts and the entire SEO industry that could be heard all around the digital […]

Posted in: Google, News

Pursuit of Pageviews: The Christian Science Monitor

March 15, 2012

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I ran across a great article from the Niemann Journalism Lab about a newspaper that willfully and successfully adopted a “web-first mantra” that ultimately saved the newspaper’s operations during a nervous time of uncertainty and innovation. Facing serious budget cuts and plummeting circulation in 2008, the Christian Science Monitor was fortunate enough to have forward-thinking […]

Google Analytics: First Steps

March 15, 2012

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While I finish up my undergraduate studies at the University of Illinois, I’ve decided to keep my higher education going elsewhere as I learn more about SEO and web analytics — specifically at Google’s ConversionUniversity.com to learn more about Google Analytics. Google has put together a great setup of video and presentation tutorials that walk you […]

Posted in: Analytics, Google, SEO Basics

Researching Keywords

March 8, 2012

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We’ve talked about the importance of keywords, and you’ll need a healthy list of go-to keywords to apply in all fields of SEO. So how does one go about compiling this list? Search Engine Journal and Promodo have a great infographic that breaks down the steps involved in a easy-to-follow visual format. Many of the […]

Generating Interest: Controversial Topics

March 1, 2012

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My professor passed along the Forbes article “Trolling the Internet with ‘If I Were A Poor Black Kid’” and it made me consider the role of controversial news topics and how they fit into page views and search engine optimization. In the article, Kashmir Hill discusses the existence of “pressure points” in the Internet, which […]

Posted in: News

Unconventional Link-Building Strategies

March 1, 2012

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Previously, we looked at the importance of linking in SEO and some good ideas for link-building, but in order to get ahead of the competition, one may need to adopt some unconventional, creative methods. I ran across this neat article from the Search Engine Journal that lists 13 unconventional link building techniques that most entrepreneurial journalists or […]

Heat maps: The Golden Triangle

February 24, 2012

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Heat maps can tell us the viewing habits of Internet users, and when it comes to search engines, they can be especially telling of how people interact with search results. As you can see from the above picture, the above heat map shows what many industry professionals refer to as “The Golden Triangle,” and understanding […]